In August 2017, I was approached by Joyloop Foods Founder Adam Pollack to help him kickstart his brand's social media presence. A vegetable-focused brand keen on bringing tasty and innovative products to consumers' meals, Adam wanted to build brand awareness within the San Francisco Bay Area.
Starting with a brand analysis, I developed an initial social media plan and visual content strategy for the startup brand. I built a social media calendar, produced a strong portfolio of native content, and curated user generated content. Working closely with his social coordinator intern, we executed posting via Hootsuite and closely tracked activity through Instagram Analytics and Facebook Insights. We've seen a 200%+ growth in following on Instagram, and have started to build a community of local brand ambassadors.